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The Humble Co / Humble Smile Foundation

The Humble Co / Humble Smile Foundation
The journey of The Humble Co. began back in 2013 with a strong determination to lead a revolution in oral care products that are good for you and kind to our planet. The company was founded by dentist Noel Abdayem. Based in Sweden, The Humble Co. develops reliable personal and oral care products, that are eco-friendly and socially responsible. Each Humble purchase funds oral health projects helping children in need. In collaboration with the Humble Smile Foundation, we have so far carried out projects in 52 local communities in 37 countries worldwide.

All The Humble Co / Humble Smile Foundation Products

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. We strongly believe that product development must be evidence-based, and products must perform effectively. This is something that distinguishes us from our competitors.

Sustainability lies at the core of the company’s raison d’être, and is reflected throughout our organisational values. We take great care in ensuring that our manufacturing and packaging is environmentally friendly in order to minimise the Humble Co.’s environmental footprint. Our commitment to eco-friendliness extends beyond the products themselves, and is integrated into all our processes.

It's time to act.
there is no planet b


And that is why we exist. Since 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humbleness. Founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica, our products are now available in more than 40 000 stores and dental clinics worldwide. All products have been designed and manufactured under the guidance and supervision of a team of dentists. Evidence-based innovations have been translated into eco-friendly consumer products that are beneficial for everyone to use, including underprivileged people living in remote communities.

our humble vision

We are a health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We bring lifestyle into the static and traditional oral care and wellness categories. We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.

On our journey, we stay true to our values: professional, and simple, while keeping people and environment in mind.

established in 2013

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

developed by dentists

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. As dentists, we believe that first and foremost, our products must have an evidence-­based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.

Scandinavian design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence on the design and development of our products.

what we stand for

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

plastic problem


Billions of plastic products

We are a bulldog in the fight against plastic oral care products. We choose to call it a fight since the world consumes more than 10 billion plastic oral care product, every year! Most of which end up in landfills and oceans. With a beautiful and simple design, The Humble Co. offers a serious alternative to regular plastic products. No disadvantages!

Ocean crime

As we seek to enjoy the beautiful oceans and beaches of the world in which we live, it is a crime to see the amount of plastic waste that litters and poisons our environment. Help reduce this – go Humble today!

from Sweden with love

In Sweden, we have learned to love our planet.
We embrace nature, look for sustainable energy,
work to minimize waste and take every opportunity
to create new ways to protect our beautiful world.

Scandinavian Design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence.

Humble Smile Foundation


go humble, give smiles.

with the Swedish non-profit organization, Humble Smile Foundation, we have carried
out projects in vulnerable communities in 37 countries around the world, funded directly by your Humble purchase.

our humble efforts

Many kids throughout the world have no means to care for their oral health. The dental clinic is too far away. They don’t have toothpaste and they don’t have a toothbrush. What they do have is an increasingly sugary diet. The result is often pain, tooth loss, missing school, disability, and impaired psychological and physical development.

Humble Smile Foundation, a group of dedicated dental professionals and academics, develops models whereby volunteer teams work together with local school staff to promote specific behaviour-based preventive oral health initiatives that include dietary interventions, monitored toothbrushing and clinical procedures.

Other activities include: advocacy, education; research, hand-washing and urgent oral care.

The school is transformed into an oral health-promoting school. So too, the dental student volunteers undergo a learning and personal transformation.

the vision

Our Humble vision is to help prevent suffering caused by oral disease. We do this by promoting effective oral health initiatives anywhere in the world where unmet needs are great.

We are committed to the core values outlined by the Coalition for Responsible Short-term Global Health Experiences:

• Host country and community empowerment to define needs and activity
• Humility, cultural sensitivity, mutuality and respect for all involved
• Mutual partnerships with two directional learning
• Compliance with applicable laws, ethical standards, and codes of conduct
• Sustainable programs and capacity building
• Accountability for actions

FULL TRANSPARENCY
how do we donate?

The Humble Co. donates all the Humble products that are needed by the Humble Smile Foundation to carry out its mission. However, the projects involve much more than distributing products.

With the support of the dental profession, Humble Smile Foundation delivers comprehensive, sustainable preventive oral care to the most vulnerable children around the world. To cover this, in addition to Humble products, we annually donate a sum of money in proportion to our sales. Not profit, but sales. Up until today, more than six million Swedish crowns and hundreds of thousands of products have been donated.

In this way, the more Humble products sold – the more our projects can be scaled up, reaching more kids and preventing more disease, in a sustainable way.

Meaning, more Humble Smiles all around the world.


All The Humble Co products

Organik Anne, Bebek ve Çocuk Bakımı (8)
Organik Diş Macunu ve Ağız Bakımı (45)
Ekolojik Bambu Ürünler (46)
Organik Pamuk ve Islak Mendil (4)
Türkiye Organic Agriculture Organic is a controlled and certified agriculture and production method without using chemical inputs. The purpose of ecological agriculture is to protect the environment, plant, animal and human health without polluting the soil, water resources and air. Organic is scientific and legal concept. Marketing of a product with expressions such as "natural, additive-free, hormone-free, pure, village product, from the farm, homemade, healthy" does not mean that it is organic. The organic food products in Ekoorganik Organic Store are in line with the European Union Organic Agriculture Legislation, and produced in accordance with the Organic Agriculture Law and Regulation of Turkish Republic and has been certified by the Organic Certification Bodies authorized by the Ministry of Agriculture, after being inspected by laboratory analyzes.

What does Organic mean? | Why Organic? | Organic Agriculture Law | Organic Regulation | Organic Products | Certificators | Organic Certificates | Organic Producers | Organic Marks

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